This article was excerpted from the
Society of American Florist's website (SAF)
A Rose Revolution
A rose is a rose is a rose - or is it? The 1990s spawned a virtual baby boom of rose varieties. Today, close to 120 rose varieties are commercially available.
Trend tracker and SAF floral consultant Denise Lee calls it “a rose revolution."
Roses are red, and pink and yellow and...
Red still reigns as the all-time favourite rose colour, especially among men. However, 62% of women prefer other hues, such as yellow, pink, peach and white. Lavender and orange are also emerging favourites.
Expanding families of colour
The new rose varieties also have enhanced characteristics like bloom size, shape, stem length and strength of fragrance. The SAF offers the following colour guide.
Red:
From bright raspberry to majestic scarlet, velvety-dark red to orange-kissed hues.
Pink:
Traditional bridal pinks and hip hot pinks, plus peaches, apricots, corals and lavenders.
Yellow:
Crisp lemon, buttery hues, golden yellows or trendy two-tones – yellow roses, men’s second favourite, cover a broad spectrum of color and appeal.
White:
Shades of white - ultra white, ivory, champagne - are lovely for weddings and romantic settings, and easy complements to elegant home decors.
"Roses are like fine wines, a delight to be savoured and cultivated," says Lee. "Like an expanding wine cellar, florists' coolers are now stocked with more choices worth learning about."
Society of American Florist's website (SAF)
A Rose Revolution
A rose is a rose is a rose - or is it? The 1990s spawned a virtual baby boom of rose varieties. Today, close to 120 rose varieties are commercially available.
Trend tracker and SAF floral consultant Denise Lee calls it “a rose revolution."
Roses are red, and pink and yellow and...
Red still reigns as the all-time favourite rose colour, especially among men. However, 62% of women prefer other hues, such as yellow, pink, peach and white. Lavender and orange are also emerging favourites.
Expanding families of colour
The new rose varieties also have enhanced characteristics like bloom size, shape, stem length and strength of fragrance. The SAF offers the following colour guide.
Red:
From bright raspberry to majestic scarlet, velvety-dark red to orange-kissed hues.
Pink:
Traditional bridal pinks and hip hot pinks, plus peaches, apricots, corals and lavenders.
Yellow:
Crisp lemon, buttery hues, golden yellows or trendy two-tones – yellow roses, men’s second favourite, cover a broad spectrum of color and appeal.
White:
Shades of white - ultra white, ivory, champagne - are lovely for weddings and romantic settings, and easy complements to elegant home decors.
"Roses are like fine wines, a delight to be savoured and cultivated," says Lee. "Like an expanding wine cellar, florists' coolers are now stocked with more choices worth learning about."